It can, and it does. If you’ve tried patches, gum, apps or willpower and found yourself back smoking within weeks or months, you haven’t failed. You’ve just been working on the wrong part of the problem.
Most quit-smoking approaches focus on the physical addiction to nicotine. That’s only half of it. The other half is the psychological dependence, the associations your subconscious has built between a cigarette and relief, reward, or comfort. Until that part is addressed, the pull remains. That’s why so many people quit on the surface but never really feel free.
We work with the subconscious to remove the underlying need that the cigarette was filling. When that need is resolved, the cigarette loses its pull. It’s not about white-knuckling through cravings. It’s about reaching a point where the craving itself no longer makes sense.
We’ve worked with people who have smoked for decades, including clients who were smoking up to 80 cigarettes a day. Most of them are surprised by how little resistance they feel once the work is done. That’s the point.
You can read more about our stop smoking programme, and the very different approach we take.